The

Escape Plan

A campaign to liberate competitor telco customers from the dark depths of their ‘Hellco’.

With amaysim



Opportunity

Break free with
The Escape Plan

Pssst. You there. Are expensive bills piling up? Poor service leaving you lost in the dark? Looks like you’re trapped in Hellco… Don’t worry, we know a way out. Escape better value and better service on a better plan.

The Escape Plan, by amaysim.

A new platform for Australia’s most loved telco, launching across screens, radio and social channels, with it's first iteration brought to life through animation by award-winning artist Ellen Porteus.



‘The Escape Plan’ Launch TVC

TAKE ME HOME ↲

TAKE ME HOME ↲