Elvis Presley Legacy Council
A digital brand experience putting the power into the hands of the fans.
With Elvis Presley Enterprises
Creative Lead
Project concept and strategy.
Leading project creative and product development.
Community relations.
Opportunity
Keeping the legacy alive
With Elvis’ core fans aging, the Elvis Presley Estate was looking to innovate the legendary IP in order to entice new fans and keep the legacy alive.
Technology
The Elvis Presley Digital Estate refers the long history, and future possibilities of Elvis Presley preserved and expanded through technology.
The Elvis Presley Digital Estate was designed to acquire, digitise and preserve rare or unseen Elvis footage, writings and recordings, as well as physical memorabilia which would be digitised as virtual counterparts through advanced 3D modelling techniques.
The estate was created with the mission to be the single largest collection and archive of privately owned Elvis content and memorabilia in history, governed by the Legacy Council community.
Longevity, digitally.
Community
Putting the power into the hands of the fans
The Elvis Presley™ Legacy Council is a governing body made up of 1935 seats, giving each member voting power on the key decisions on the preservation and future of Elvis’ legacy.
In much the same way the Memphis Mafia served and protected Elvis throughout his career, the 1,935 Founding Members have the opportunity to serve and protect Elvis’ legacy as members of a virtual creative council.
Working with metaverse platform The Sandbox, members and fans we given the opportunity to become Elvis in a virtual world with a series of legacy looks to collect.